Who

Over three decades of winning innovations

Wilbur Strickland
Founder & CEO

Wilbur is a seasoned innovation executive, strategic leader and change agent with extensive experience and expertise across all aspects of Consumer Packaged Goods (CPG).

He has been delivering extraordinary results for more than three decades with world-class companies – Mondelēz International, Kraft, Cadbury and Procter & Gamble.

Wilbur's work and influence have driven top and bottom-line results across a vast array of iconic brands.

He has wide-ranging exposure to different cultures and business environments around the world having lived in the USA, UK, Switzerland and Belgium – and traveled to over 50 countries.

Wilbur is widely recognized by other executives, industry experts and thought leaders for deep skills in business development, product and package innovation and commercialization, research & development, quality methodologies, enterprise planning, cost-benefit analysis and organizational streamlining. On top, he is the inventor or co-inventor on 25+ US and international patents. 

He has a Chemical Engineering degree and a Master of Business Administration degree.

$
5
+
Billion of Sales Revenue influenced, developed, delivered
$
2
+
Billion of Margin Improvement influenced, developed, delivered
25
+
Patents
60
+
Brands
50
+
Countries
750
+
Product and Pack Development Projects
100
s
Of people coached, mentored, developed in R&D and innovation
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