Wilbur is a seasoned innovation executive, strategic leader and change agent with extensive experience and expertise across all aspects of Consumer Packaged Goods (CPG).
He has been delivering extraordinary results for more than three decades with world-class companies – Mondelēz International, Kraft, Cadbury and Procter & Gamble.
He has wide-ranging exposure to different cultures and business environments around the world having lived in the USA, UK, Switzerland and Belgium – and traveled to over 50 countries.
Wilbur is widely recognized by other executives, industry experts and thought leaders for deep skills in business development, product and package innovation and commercialization, research & development, quality methodologies, enterprise planning, cost-benefit analysis and organizational streamlining. On top, he is the inventor or co-inventor on 25+ US and international patents.
He has a Chemical Engineering degree and a Master of Business Administration degree.